Today is national ‘Send a Card’ day, one of those obscure days that most people probably haven’t heard about, but it’s actually quite a nice idea.
The greeting card industry is massive, and there always seems to be some occasion or other where social etiquette requires the mass purchase and sending of cards, because it’s easier to use someone else’s words to say Happy Birthday/Christmas/Valentine’s etc. and, in this day and age of social media and technology, it’s often even easier to send an e-card.
But saying hi to someone who matters, just because, is priceless. There’s no pressure, no consumerism, and no mass marketing, simply an opportunity to be the reason someone smiles.